

▷Recommended for
- For those who want to have fun with their children
- Those who like game-like exhibitions.
- Those who do not like exhibitions that are too difficult.
Where Do Ideas Come From? A storybook space to enjoy
The British Pavilion is a unique pavilion with “Birth of an Idea” as its theme. As you enter the pavilion, the first thing you will see is the projection mapping on the large horizontal screen.
The exhibit is a colorful and fast-paced depiction of how wisdom and inspiration take shape. The production is not too flashy, yet it is visually surprising and draws the viewer into the world of the exhibition.






Fun to “participate” in a game-style theater
The highlight of the middle section is a game-style theater experience in which your choices affect the story. You sit in your seat and make choices with buttons, and the production unfolds according to your selections.
The characters narrate in Japanese throughout the pavilion, making it easy for even young children to understand the contents, and eliminating the stress of “not understanding the explanations,” which is typical of pavilions in other countries.
The comical interactions during the game and the dares to make us laugh a little, make the exhibition enjoyable to the end without getting tired of it.


Structure that naturally blends learning and play
The British Pavilion is not biased toward “children” in any way, but is carefully scattered with information that will make even adults “get it”. However, the explanatory panels are modest, and the emphasis is on “experiencing and feeling.
The slightly stylish sense of humor and aesthetics that is typical of England shines through everywhere, and the design is highly complete.




The souvenir corner also has a very “British” feel.
After viewing the exhibition, the merchandise sales space is quite extensive. Teddy bears, teacups, royal-inspired sundries, Union Jack goods, and other “Oh, this is England! and Union Jack goods.
It is also recommended to look for souvenir items in the souvenir corner, where you will be tempted to linger.


Summary|A place where you can feel “thinking is interesting” through experience
The British Pavilion is a very complete pavilion that allows visitors to “see,” “experience,” and “understand,” with a clear theme and playful structure.
The exhibition is recommended for a wide range of visitors, from families to couples to friends, and is a great place to enjoy the excitement of the exhibition from start to finish.
The “exhibits that can be properly understood in Japanese” is one of the strengths of this overseas pavilion.
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